Here's what happens when you use a thirty-second video clip of a happy customer or a successful project in your speech.
- The audience will be recharged and refreshed because the video "opens up" your speech. You'll take them out of the room to the scene of the action.
- When you do it right, this can be very rich content.
- You’ll gain third-party credibility. "Here it is folks! This is real!"
Producing video used to be a big deal. Expensive and time-consuming. But the game has changed in very big ways. It's now much easier to produce original content. And you can do cut-and-paste editing on a low-cost, laptop program.
Video equipment is now super cheap. Check out the Flip Ultra camera. Here's David Pogue's review in the New York Times. http://www.nytimes.com/2008/03/20/technology/personaltech/20pogue.html?pagewanted=2&sq=Flip%20Video%20camera&st=cse&scp=1.
Give your sales reps small, easy-to-use video cameras -- and a tip sheet on how to shoot footage that cuts together into an interesting story.
Video is more cost-effective than ever because audience expectations have changed. They don't dismiss rough-and-ready production values. The new video aesthetic is YouTube and cellphoned stories from TV foreign correspondents. Now, informal = authentic.
Instead of just telling your audience, show them. Expand the impact of your speech with a short video clip of an enthusiastic customer or that just-completed project. Your audience will remember and believe.
As someone who watched a video in a speech recently that initially flopped due to technical problems.
Just a suggestion:
Get your tech right, get your tech right, get your tech right. Practice with your tech, practice with your tech, practice with your tech. You will be happy for any extra work.
Posted by: Nathan Ketsdever | September 07, 2008 at 11:57 AM
Agreed - use this method of presentation a great deal. Thanks.
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