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Warwick John Fahy

Good article Pete. I agree with you that many business presenters do forget that the audience is the center of any influential communication.

Liked your metaphor of the "transaction". I will keep an eye out for envelopes stuffed with money at the next meeting I attend!

In The One Minute Presenter, we use the idea of Treasure your Audience as a way of focusing all preparation around what the audience hope, expect and know on the topic of the presentation.

I have included a link to an article which mentions the metaphor of using a Golden Avatar as a way of creating a representative of the audience to assist with deciding which content to use from your Column 1.

All the best,
Warwick
The One Minute Presenter

Treasure Your Audience: Use a Golden Avatar
https://www.oneminutepresenter.com/2009/04/treasure-your-audience-use-a-golden-avatar/

Stephen Hendren

Good article. I love the idea of a presentation being a transaction.

One of the common mistakes that this addresses is putting the focus back on the audience, an all to common oversight.

Keith Davis

Hi Pete

"A transaction with the audience" - I like that.

All speeches are about the audience... not the speaker.
A good measure of this is Patricia Fripp's I / You ratio.

Get rid of the I's and start adding a few You's.

Harry

Awesome post, keep up the good work, I 'll come back for more..!

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You ratio.

Get rid of the I's and start adding a few You's.

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I just returned from a trip to Germany and colleagues there are amused about America's 3rd World-like medical records situation.

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