Jurassic Park is a great popcorn movie. It's got people against nature. It's got heroes stuck on an island from 65 million years ago. And it's got an important lesson for public speakers.
This lesson is summed up in a line spoken by Sam Neill when he and the adorable moppets are about to be devoured by a T. Rex. He tells them if they don't move, the T. Rex can't see them.
We live in a new Age of Invisibility. It started less than a decade ago and it's accelerating. Speakers face new problems as media content outlets -- like broadcast, cable, print, Web, blogs, etc. -- multiply at a geometric rate.
The problem is this. If you don't speak often enough and to the right people, you start to become invisible. When you don’t move, they can’t see you.
It's not that your voice is fading. The problem is that all the other voices are getting louder -- and there are many more of them.
If you stick to your old speaking schedule, you'll begin to disappear -- overlapped and replaced by the flood of new voices and new stories.
How long does it take before you are yesterday's newspaper? Much shorter than you think. Six months, a year at most, and you can become, "What ever happened to (your name here)?
So tune up your pipes, punch up your script -- and get out there!