Here's what happens when you use a thirty-second video clip of a happy customer or a successful project in your speech.
- The audience will be recharged and refreshed because the video "opens up" your speech. You'll take them out of the room to the scene of the action.
- When you do it right, this can be very rich content.
- You’ll gain third-party credibility. "Here it is folks! This is real!"
Producing video used to be a big deal. Expensive and time-consuming. But the game has changed in very big ways. It's now much easier to produce original content. And you can do cut-and-paste editing on a low-cost, laptop program.
Video equipment is now super cheap. Check out the Flip Ultra camera. Here's David Pogue's review in the New York Times. http://www.nytimes.com/2008/03/20/technology/personaltech/20pogue.html?pagewanted=2&sq=Flip%20Video%20camera&st=cse&scp=1.
Give your sales reps small, easy-to-use video cameras -- and a tip sheet on how to shoot footage that cuts together into an interesting story.
Video is more cost-effective than ever because audience expectations have changed. They don't dismiss rough-and-ready production values. The new video aesthetic is YouTube and cellphoned stories from TV foreign correspondents. Now, informal = authentic.
Instead of just telling your audience, show them. Expand the impact of your speech with a short video clip of an enthusiastic customer or that just-completed project. Your audience will remember and believe.